February 2010

 

Hello Friends,

For over 20 years, Ye Olde Wine Shoppe has been at the forefront of offering a broad selection of quality wines from vineyards around the world at ‘VALUE’ prices. Today the market is flooded with an array of wines from reputable and less than reputable sources that go beyond the notion of ‘VALUE’ and enter the realm of ‘CHEAP’. In an era where getting what you pay for is even more important, Ye Olde Wine Shoppe would like to emphasize that a ‘CHEAP’ bottle of wine may not be the ‘VALUE that you intended it to be. Rather a wine of true ‘VALUE’ is one that offers the quality and style needed at a fair and affordable price. A great price on the wrong wine will never be a ‘VALUE’. How do you ensure that you are purchasing wines of ‘VALUE’ that are appropriate for your occasion? Start by purchasing wines that have a record of excellence in their price category and from a knowledgeable source that has a history of offering quality wines, reliable information, consistently great service and fair and reliable pricing. That’s a recipe for putting the correct wine in your hands for whatever the situation may be and at a fair price...... that’s real ‘VALUE’.

Ye Olde Wine Shoppe is proud to be a ‘VALUE’ oriented store that offers a selection of wine at a wide variety of prices. As we begin the New Year, we would like to reemphasize the importance of real ‘VALUE’ by listing 50 wines that we are currently offering that offer real ‘VALUE’. Many of these wines have been customer favorites over many different vintages, some are wines new to our shoppe that will become favorites very soon. Several are from new but reliable sources that we have tasted or read great things about and feel you should consider them amongst your choices. Although favorable reviews are only one source of credibility, we have enclosed current scores from reliable writers when available. A great score on a wine that will not meet your needs will never be a ‘VALUE’. We invite you to make selections from our list of 50 ‘VALUE’ wines and then let your palate determine what the real score should be, after all, isn’t your score the most important one of all?

—Denny

Prices, vintages and availability are subject to change without notice.